![]() With the phone book becoming outdated Yellow Pages has made a transition into the digital world. They offered advertising listings for businesses you pay for the size, position and features of ad you wanted. They were big, clunky books full of local numbers both business and personal. YP’s Transition to Digitalįor those of you that may not remember (not sure how many readers wouldn’t) but Yellow Pages used to provide printed phone books. Simply a point of view due to increasing amount of questions that come up regarding this topic. NOTE: this is in no way promoted by, or intended to bash Yellow Pages. Before we get into more detail let’s go over a quick overview of YP and why they’re reaching out to small businesses. These are often misinterpreted as Google results, as opposed to Yellow Pages search categories. Majority of business owners receive phone calls from YP (Yellow Pages) representatives with offers of getting to top of category results. This is a question that comes up often when I talk to small businesses about their online marketing efforts. As far as SEO is concerned, your business DOES NOT need to pay to be listed on Yellow Pages. To learn more about how we can increase your website traffic with targeted visitors' while boosting your website overall return on investment contact KeyStrokeMarketing.The answer is no. Quality search engine optimization provides a steady stream of traffic from the major search engines such as Google, Yahoo! & MSN over the long term. Organic search engine marketing is known to provide the highest return on investment when compared to other online marketing efforts. When it comes to online marketing, you will want to ensure that your marketing purchases and campaigns continually grow your return on investment. Challenging Economic Timesĭuring challenging economic times it is important that you get the most from your your marketing dollars. With an organic search engine marketing campaign, the traffic is being delivered to your website, the rankings and listings will belong to your website and are likely to grow over time continually increasing your ROI. Once you have stopped or cancelled your account, that traffic simply stops or dries up. When you consider how you will drive traffic to your website, remember that a DEX company listing is only good as long as you continue making your monthly payment. DEX Company ListingĪ DEX company listing is something that would enhance your online exposure, however it is not a full online marketing solution that would completely saturate your market the same way that an organic search engine marketing campaign would. They receive anywhere from 1k to 3k a day in paid clicks from keywords like acupuncturists in Chicago, ad agencies in Chicago, ad agencies, architects etc. This decrease could be due to the state of the U.S. reports that bids on over 23,075 words within Google Adwords, with a daily budget between $600 to 5k a day (a 77.09% decrease in budget from January 2008). The top keywords that drive traffic to are: Below is a list of some of the most popular states for the DexKnows directory.īased on the data provided from, DexKnows received almost 4 million visitors with a 5.2% increase in traffic over last month an 8.7% increase in traffic over the same period last year. While the DexKnows website offers telephone and information for every state within the country, it is more popular in certain states than it is in others. ![]()
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