![]() The ratio of vocals to instrumentals continued to increase until March 15, 1982, when the station formally switched to soft adult contemporary music and eliminated the instrumentals. In the 1970s, WSB-FM added some soft vocals to its beautiful music playlist. Noted African-American broadcaster Ragan Henry had plans to acquire WSB-FM and use the call letters WEZA on the station, so it would no longer share its call sign with WSB-AM-TV, but the GE deal did not materialize. It was mostly automated.Ī planned merger of General Electric and Cox in the late 1970s would have caused WSB-FM to be spun off. WSB-FM would began airing beautiful music, 15 minute sweeps of orchestral music, mostly cover versions of pop songs, as well as Hollywood and Broadway show tunes. In the 1960s, the Federal Communications Commission encouraged large market radio stations to provide separate programming on their FM outlets. As network programming moved from radio to television in the 1950s, WSB-AM-FM carried a full service, middle of the road format of popular music, news, sports and information. That included dramas, comedies, news and sports from the NBC Red Network, as well as local shows. While it has the call letters of WSB-FM, the station traces its founding to when WCON-FM first signed on.ĭuring its early years, when few people had FM radio receivers, WSB-FM mostly simulcast the programming on WSB (AM). WSB-FM returned to the air in 1955 on WCON-FM's dial position, 98.5 FM. When the two newspapers merged under Cox Enterprises ownership in 1952, WCON-FM and WSB-FM went silent. ![]() In 1948, the Journal added a companion FM station, WSB-FM, broadcasting on 104.5 MHz. The competing Atlanta Journal had already put Atlanta's first AM station on the air in 1922, WSB. The call sign contained the letters "CON" for "Constitution". ![]() After an experimental period, it became WCON-FM on 98.5 MHz. In the early 1940s, the Atlanta Constitution started an FM radio station. ![]()
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